In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today. Attribution - and how tracking everything may not be possible (and why that is not necessarily bad). How to qualify leads (and why lead scoring is not always the right way to go). What to do with all of the leads that interact with your product but are not ready to buy. Why does talking to people who do not have high intent make sense for demand generation? Should SDRs be part of the sales of the marketing team? Market saturation and branding vs. building up the funnel? The marketing bubble and why marketers need to go outside the bubble to focus on their product. --- Send in a voice message: https://anchor.fm/42-agency/message

In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more. Listen to this ep if you want to learn more about: Why do the traditional marketing funnels still work today? The importance of understanding your ICP and how to reach them. Brand vs. Demand - and why doing both is probably the best route. Showing up where your potential buyers are and providing value is key for growth. (This might not even be online). Being careful in tracking digital behavior is critical for attribution systems. Funnels are messy on enterprise clients and mature markets / the importance of post-purchase service. Product-led growth. Is it a reinvention of freemium? Why picking fights with the status quo is better than picking fights with your competitors. --- Send in a voice message: https://anchor.fm/42-agency/message

In the episode, we chat with Georgiana Laudi (aka Gia), co-founder of forgetthefunnel.com, about growth. We also discuss some of the myths, truths, and hard truths growth leaders face to take their SaaS to the next level. Some of the topics we touch upon: Why is paying for leads a mistake when you don't know why your existing customers chose you? What does talking to your customers mean? Why is there such an intense addiction to lead acquisition? Is it a positive way to grow? Buying leads vs. fixing the product? Is category creation a good idea? --- Send in a voice message: https://anchor.fm/42-agency/message

In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com. In this episode, we discuss: What are categories? Are they essential for products? What are categories in the SaaS space? Categories grouped by features and categories grouped by Jobs to be Done. What role does storytelling play around category creation? How to interview users to find more insightful ideas? We hope you enjoy it. Josh: linkedin.com/in/joshgarofalo/ --- Send in a voice message: https://anchor.fm/42-agency/message

In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva. In this episode, we discuss: What is marketing? What are its functions? Can we measure all marketing efforts? Some books and concepts that have helped Jon in his career. The tension between data and human insight? What is a category? And why category creators probably did not start with that objective in mind. We hope you enjoy it. Jon: linkedin.com/in/jonitkin/ --- Send in a voice message: https://anchor.fm/42-agency/message

After chatting with Clair Byrd from Wing.VC we were inspired to create this entry (originally an article on our blog). There are all types of takes on what Bottoms Up (BU) & Product Led Growth (PLG) is. It seems to be such a loaded concept that if you ask ten different people what PLG means, they will probably come up with ten definitions and some matching keywords in between. In this episode we deep-dive into what PLG is, how it is not a GTM strategy, and why it does not contradict sales driven motions.  --- Send in a voice message: https://anchor.fm/42-agency/message

In this new episode of our podcast 42/ we talk with Andrew Allsop from Wunderkind Agency about what it takes to grow a #SaaS business. Insightful conversation. --- Send in a voice message: https://anchor.fm/42-agency/message

Our General Manager, Kamil Rextin had the chance to participate in the Fullfunnel.io B2B Marketing Summit. Here is the audio with his webinar. We hope you enjoy it. If you have any questions or comments, feel free to reach out at [email protected] --- Send in a voice message: https://anchor.fm/42-agency/message

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This is the audio of a webinar I did with LeadSift. LeadSift is an intent data solution for B2B companies to uncover their 'hidden' funnel.  You can watch the full webinar or download the slides.  If marketing were easy, you wouldn’t be reading this text. Lead  generation requires a delicate mix of technology, strategy, and  techniques – all in equal balance.   If you tilt the scales, you make no sales.   In this webinar, Kamil and Tukan put forth a reliable recipe and  easy to replicate strategy that will lead even the most casual marketing  professional to the demand promised land.     In this this webinar you will learn  Key technologies to use in your marketing stack  The most effective channels for lead generation  Best practices and common mistakes to avoid  Measurement, reporting, and proving ROI  Passing qualified leads to sales more efficiently  --- Send in a voice message: https://anchor.fm/42-agency/message