In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more.

Listen to this ep if you want to learn more about:

• Why do the traditional marketing funnels still work today?
• The importance of understanding your ICP and how to reach them.
• Brand vs. Demand - and why doing both is probably the best route.
• Showing up where your potential buyers are and providing value is key for growth. (This might not even be online).
• Being careful in tracking digital behavior is critical for attribution systems.
• Funnels are messy on enterprise clients and mature markets / the importance of post-purchase service.
• Product-led growth. Is it a reinvention of freemium?
• Why picking fights with the status quo is better than picking fights with your competitors.