In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant &amp; Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com.
In this episode, we discuss:
<ul>
 <li>What are categories? Are they essential for products?</li>
 <li>What are categories in the SaaS space?</li>
 <li>Categories grouped by features and categories grouped by Jobs to be Done.</li>
 <li>What role does storytelling play around category creation?</li>
 <li>How to interview users to find more insightful ideas?</li>
</ul>
We hope you enjoy it.
Josh: <a href="https://www.linkedin.com/in/joshgarofalo/" target="_blank">linkedin.com/in/joshgarofalo/</a>

--- 

Send in a voice message: https://anchor.fm/42-agency/message

Conversation: Stop buying leads with Gia Laudi

42/ is a reading of the 42/ newsletter. Subscribe at 42.substack.com