In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva.
In this episode, we discuss:
<ul>
 <li>What is marketing? What are its functions?</li>
 <li>Can we measure all marketing efforts?</li>
 <li>Some books and concepts that have helped Jon in his career.</li>
 <li>The tension between data and human insight?</li>
 <li>What is a category? And why category creators probably did not start with that objective in mind.</li>
</ul>
We hope you enjoy it.
Jon: <a href="http://linkedin.com/in/jonitkin/" target="_blank">linkedin.com/in/jonitkin/</a>

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Conversation: Category stories with Josh Garofalo

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