Google My Business. Is it just a directory or a vital free marketing tool which small businesses should get to grips with? In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Chris of Sumwot to learn what's what.
May 9, 2022
23 min
Video is said to be a vital part of marketing a business, getting better traction on social media than other content. But is it best left to the professionals, or is there a happy medium, such as better made amateur footage? 68 Hats' Pete Avery and Jodie Newman are joined by video producer Karen from TakeOneTV.com to find out how to get the best from the medium and avoid any pitfalls.
Apr 19, 2022
36 min
Creating digital content can feel overwhelming. Is it really possible to get ‘digital visibility’ on a small budget, or is your content just joining the ever-increasing noise of online babble? In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Alan and Emily Braithwaite of Yellow Tuxedo to cut through the noise.
Apr 4, 2022
36 min
Podcasting can seem like a dream content channel, hence why the world and their dog seem to be hosting them these days. We're guilty! As a small business owner you can create a podcast with ease: idea, microphone, job done. But to do it properly is an art. So how can you make one that's worth listening to, and which is not ego over content? Having produced 14 podcasts 68 Hats presenters Jodie Newman and Pete Avery decide it's time, at long last, to get some guidance and advice from an expert, Zoe Hanson, the Podcast Lady.
Mar 28, 2022
28 min
Many businesses claim to give fantastic customer service, and in return assume customers will love them. But are these expectations realistic? In this edition of 68 Hats presenters Jodie Newman and Pete Avery will endeavour to find out what businesses can do to win hearts and minds.
Mar 7, 2022
25 min
Social media should be part of most businesses’ marketing plan, but is selling your wares on the socials an out-moded business model? And if so what the hell SHOULD we be doing on on our social platforms? In this edition 68 Hats presenters Pete Avery and Jodie Newman are joined by James Gayle from Shogun Social, who works with businesses to help them post like creators.
Feb 8, 2022
33 min
Networking has had the best, and worst, of times in the last couple of years. So this feels like the perfect time to rethink it, doesn’t it? In this edition 68 Hats presenters Pete Avery and Jodie Newman are joined by networking royalty, Kelly & James West, founders of ONLE, to discuss.
Jan 28, 2022
33 min
It's a new year, so what better way to start than with tips on how plan for a successful year or review the need to make some changes. It needn't be a hard to do or a chore you put off. In this edition of 68 Hat presenters Jodie & Pete have some guidance on where to start.
Jan 10, 2022
26 min
Seasons greetings and a ho ho ho... In this festive edition of 68 Hats presenters Jodie & Pete contemplate what they've learnt in 2021... Spoiler: it's mostly been a year of knowledge gathering thanks to the great guests they've had on the podcast and Pete over does the eggnog .
Dec 21, 2021
16 min
Is it worth all the time and effort for small business owners to collaborate? 68 Hat presenters Jodie & Pete ponder the good and not so good points of working with others.
Dec 13, 2021
33 min
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