Podcasting can seem like a dream content channel, hence why the world and their dog seem to be hosting them these days. We're guilty! As a small business owner you can create a podcast with ease: idea, microphone, job done. But to do it properly is an art. So how can you make one that's worth listening to, and which is not ego over content? Having produced 14 podcasts 68 Hats presenters Jodie Newman and Pete Avery decide it's time, at long last, to get some guidance and advice from an expert, Zoe Hanson, the Podcast Lady.