<p>Google My Business. Is it just a directory or a vital free marketing tool which small businesses should get to grips with?  In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Chris of Sumwot to learn what&apos;s what.</p>

Are you a small business owner who find themselves having to wear too many hats? 68 Hats is the podcast for you. This principle came from the realisation that when you start a business with one or two hats of expertise, you soon realise that there are 67 other hats of expertise you will need to wear to run and grow your business. You probably don’t even own half of them, others really make your head hurt and a few make you look like a right idiot. 68 Hats aims to bring a bit of insight as to how to wear some of those other hats, with some straightforward chat, and brilliant guests each wearing their own hat of expertise. Please contact the podcast by email: 68hatspod@gmail.com and on insta: @68hats. Or email Jodie: jodie@thebusinessallotment.co.uk (website: www.thebusinessallotment.co.uk) and Pete: pete@wearestride.co.uk (website: www.wearestride.co.uk)