<p>Why is the color red so appetizing?  Ron Gold and Aaron Adams have a bloody good answer. But first we examine our visual limits, and look for the places where things tend to hide in plain sight.</p>

Ep07-Underestimate Your Audience.

Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles.  
Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.