What makes a person pretty?  What makes an image appealing to the eye?
And why would you put glue in your cornflakes?  (this one is specific to photographers/videographers.)
Learn from two ugly dudes what makes commercials appealing to the eye.
Its as easy as reciting the Fibonacci Sequence.

Ep06-RedRum

Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles.  
Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.