This is hard to say, but there is an overwhelming amount of dumb people walking around.


Not you though.  No.  If you are reading this, you are definitely one of the smart ones.


But when you are crafting a message to the average American, you are aiming for a 9th grade education level.  So, keep it simple.


And for fucks sake, don't use fractions in your ads.

Ep08-The Covid Episode

Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles.  
Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.