32nd Street
32nd Street
aaronzadams
Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles. Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.
Ep17-The Celebrity Endorsement
Ron and I cover the Celebrity Endorsement, and whether or not it actually influences you to buy something.  Well, it depends on you and the celebrity, and whether you like them or not.  But more often than not, a celebrity will get you more traction in the general advertising world.
Jun 8, 2023
1 hr 3 min
Ep16-Self Promotion
Me Me Me, It's not only how an Opera Singer warms up, it's how you promote yourself.  Make everything all about you, because I don't have time to do that, because everything's all about me, me, me...Oh, and Ron Gold too I suppose.
Jun 1, 2023
50 min
Ep15-Ethics in Advertising?!
Whoa, wait just one damned second.  Nobody ever told me that I had some responsibility to be ethical?  I'm just supposed to sell some stuff, and it doesn't matter how.  Or does it?  I take that back, actually, it is important to have some sort of moral compass, even if the needle is twisted as f*ck.
May 25, 2023
49 min
Ep14-Why Lynn Roberts Rocks
Lynn Roberts Rocks. She is fiercely intelligent, incredibly passionate, and a metric ton of fun packed in a thoroughly adorable little human. Ron and I are beyond excited for you to meet her for the first time. And Tim, well, he's kind of pissed he wasn't invited to the get together. Next time brother.
May 18, 2023
35 min
Ep13-Superb Owl
We can't say those words. So we have to say some other words to convey the thing we want to talk about. And it's not like we even want to talk about the game we can't mention. Only the commercials within the game we can't mention. Welcome to the Superb Owl Show.
May 11, 2023
47 min
Ep12-Being Number 2
Being number 2 can actually be a very great place to be. And you could get to number 1 by being everyones second choice. I know, it sounds weird, but go with us on this one, and we'll break down some imaginary numbers.
May 4, 2023
39 min
Ep11-Geeks and the Star Destroyers
Sometimes it helps to enlist the mouths of others.  Ya know who has a big mouth?  Geeks.  Give them something to geek over, is giving them something to speak over.  So try to tie your thing in to another thing, and discover a whole new, passionate, vocal audience.
Apr 27, 2023
34 min
Ep10-Bad Audio Quality and Lots of Vulgarity
Full discloser, The topic was supposed to be all about poor audio quality, and how to fix it.  But the conversation took a turn, and the second half of the show ends up being about a commercial that saved a business.   This commercial also happens to feature a very graphic recreation of a Bl*w Job.  This is probably the most vulgar podcast I have ever put together.  So, that's your warning. Here's a link to a video for later in the show, so you can watch it "live" with us.   https://youtu.be/vJG698U2Mvo
Apr 20, 2023
38 min
Ep09-GeoLocation and Smart Devices
Would it bug you if I knew where you were right now?  What if meant I could better serve you as an advertiser, and give you things that you actually want?  I mean, it's not like you are a spy or something...are you?   ARE YOU?!
Apr 13, 2023
28 min
Ep08-The Covid Episode
Aaron got Covid, so what better time to have Ron Gold give us the information, as well as dispel the misinformation that's out there about the virus. Remember, Ron does Research for a living, so be careful about that whole "Do your own research" thing.
Apr 6, 2023
55 min
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