<p>Sometimes it helps to enlist the mouths of others.  Ya know who has a big mouth?  Geeks.  Give them something to geek over, is giving them something to speak over.  So try to tie your thing in to another thing, and discover a whole new, passionate, vocal audience.</p>

Ep12-Being Number 2

Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles.  
Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.