<p>Ron and I cover the Celebrity Endorsement, and whether or not it actually influences you to buy something.  Well, it depends on you and the celebrity, and whether you like them or not.  But more often than not, a celebrity will get you more traction in the general advertising world.</p>

Whether you are a consumer, an ad exec, or run your own business, the 32nd Street Podcast looks at these 3 avenues into advertising, and examines the tips, tricks, and tactics of todays commercials from many different angles.  
Aaron Adams gives you the tactics, while his co-host Ron Gold breaks apart the psychology used to motivate the consumer into buying.