Welcome to the $100k Playbook with Mike Koziol

Think your niche is too small to hit $100K/month? Think again. In this episode, I break down why a small audience isn’t a problem if you solve a valuable problem — and how to increase your prices by solving something more meaningful. I share my 3x–10x pricing principle, explain how to evaluate the value of the problem you solve, and walk you through real-world examples of how consultants in tiny markets still scale to six figures and beyond.

Whether you're working with startups, regulated industries, or a super niche segment — this episode will show you how to rethink your offer, reframe your pricing, and stay niche without staying broke.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability