Welcome To 6 Pack Ads With Don The Ad GuyI had the chance to sit in a highschool classroom and look at some group projects made by students for marketing and advertising healthcare products. What I saw was a combination of shocking, interesting and what was to be expected. It got me thinking of a few philosophical questions on how businesses large and small approach advertising their products. So, in this episode I ask the questions "Are Marketing and Advertising people doing marketing wrong? Probably not. Or Is the younger generations expecting/accepting the way we are doing marketing now? MaybeOOOORRRR, are the majority the of small businesses not doing enough in their marketing and advertising and it's creating an impression on consumers? Probably..and we need to fix this!For more info and tips on marketing and advertising, check out dontheadguy.com
Apr 28, 2023
23 min
Aloha! Thank you for listening to 6 Pack Ads with me, Don The Ad Guy! Marketing and advertising tips for small businesses looking to brand themselves.This week's episode is about the Law of Perception. I have an old saying, "perception is reality'" and it's true! Everyone's reality is just slightly different even in the same situation or events. Perception is a major force in driving brand loyalty, pricing points and top of mind awareness.I rundown the basic principles on the law of perception, how those principles work and more importantly, how to implement them in your marketing and advertising campaigns.For more info, check out www.dontheadguy.com
Apr 27, 2023
14 min
In this episode of 6 Pack Ads w/Don The Ad GuyI talk about the importance of creating a strong brand voice for your marketing and advertising, and how it's crucial in order to connect with your customers and to create brand loyalty.I do a quick rundown of tips on how to:Know your audienceDefine your brand personalityBe consistent with your brand's voiceHow to identify and set your brand's voice toneFor more information check out dontheadguy.com
Apr 21, 2023
7 min
Werlcome to 6 Pack Ads with Me, Don The Ad Guy. This week's episode I dive into one of the rules of marketing called The Law of Candor. It's a simple premise wherein you admit a negative so your prospect gives you a positive. I'll give some examples of how this worked with some famous advertising and marketing campaigns and a few personal experiences with small businesses that have used it.For more info, go to dontheadguy.comThanks for listening,Don "The Ad Guy"
Apr 19, 2023
11 min
Advertising is all about capturing the imagination of the audience, and there's no better way to do that than by tapping into the concept of "theater of the mind." This powerful storytelling technique is well-known in radio, but it can be just as effective in advertising campaigns across various media channels. In this episode, I explore what theater of the mind is, why it's so impactful, and how to incorporate it into your advertising strategy. It's 6 Pack Ads w/Don The Ad Guy!
Apr 13, 2023
16 min
It's another episode of 6 Pack Ads Wth Don The Ad Guy Whitman. This week, I'm talking about the creative process and how I created my creative (say that five times fast) process and what I do to see an idea through for markweting and advertising. Think of it as a thought starter for your creative process.
Apr 11, 2023
13 min