In this episode of 6 Pack Ads w/Don The Ad Guy I talk about the importance of creating a strong brand voice for your marketing and advertising, and how it's crucial in order to connect with your customers and to create brand loyalty. I do a quick rundown of tips on how to: <ul><li>Know your audience</li></ul> <ul><li>Define your brand personality</li></ul> <ul><li>Be consistent with your brand's voice</li></ul> <ul><li>How to identify and set your brand's voice tone</li></ul> For more information check out <a href="https://dontheadguy.com" target="_blank" rel="noreferrer noopener">dontheadguy.com</a>

The Law Of Perception

ALOHA,And welcome to 6 Pack Ads. A podcast to workout (see what I did there?) your marketing and advertising knowledge! I'm Don "The Ad Guy"I'm a former media personality with 31 years of experience in various forms of media, public relations, advertising, marketing and sales and I'm currently working at an advertising agency where I help businesses become SUPERSTARS! I believe I offer a unique viewpoint to marketing for all forms of media, whether it's tradional media to online and SEO. By my own admission, I'm not your typical advertising/marketing person. You won't see titles like Director of (fill in some buzzword here) or (insert some bougie title here) on my LinkedIn or email signature. I'm an ad guy plain and simple. I've been attracting and entertaining audiences since I was in high school back in 19...yeah I'm not gonna date myself.Instead of looking the part with business suits and perfectly combed hair, you'll find me in Hawaiian shirts, spikey hair jamming out to reggae in my office. Why? Because that's who I am!!!! I'm about results instead of look and my no nonsense take on the different advertising and marketing avenues is only to make people, brands and companies succeed.This podcast is all about giving YOU information, knowledge and tips on different marketing, advertising and creativity tips. If you're in marketing and advertising, or looking for creative, marketing and advertising solutions, I'd love to network with you. www.dontheadguy.comMahalo,Don