A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches. 

3 Ways To Play: 

1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative 

2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators

3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3

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FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

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SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

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Resources:

Nike & RTFKT

https://www.youtube.com/watch?v=h6dtzwMfLa0

Adidas: Into The Metaverse

https://www.adidas.com/metaverse

Lacoste: UNDW3

https://global.lacoste.com/en/undw3.html

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