A look at the Web3 activations around the World Cup from 3 major global brand entities.

3 Ways To Play: 

1️⃣ FIFA+ – Extending core brand offering through web3 to fans 

2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand

3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection

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Resources:

FIFA+

https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022

Budweiser: Budverse

https://nft.budweiser.com/

Visa: Master of Movement

https://www.youtube.com/watch?v=7j23-oz2E34

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