On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings. 

3 Ways To Play: 

1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment 

2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh

3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy

------

✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack

🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast

------

FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

https://bit.ly/3xUnsensible

SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

https://bit.ly/3xCarbon

------

Resources:

Starbucks Odyssey

https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/

Tiffany & Co | NFTiff

https://www.youtube.com/watch?v=hKZFMWy3xQQ

HSBC Duoverse

https://www.youtube.com/watch?v=_Z1AeeXCFww

-----

This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.