Show notes
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Four Actionable Takeaways:
- Reverse anchor on pricing with exaggerated deal terms.
- Sell the model vs the features when in a competitive deal negotiation.
- Focus on the outcomes in order to justify the price. You are the value proposition.
- Educate the customer on why getting higher level buy-in is in their best interest.
Anthony’s Path to President’s Club:
- Over 30 years of sales experience in staffing & B2B
- Creator of Iannarino Sales Accelerator
- Founder of B2B Sales Coach & Consultancy
RESOURCES DISCUSSED
