30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
7 (Sell): Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)
25 minutes Posted Jun 10, 2020 at 8:00 am.
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Four Actionable Takeaways:

  • Align on the problem and impact first, then start brainstorming root causes and solutions
  • Build a problem identification chart with the problems, impacts, root causes of your ICP
  • Talk to customers, become an expert. Why did they buy? What problems did you have?
  • You need customers to agree to the problem they have and be willing to solve it with you.


Keenan’s Path to President’s Club

  • Author of Gap Selling
  • CEO @ A Sales Guy Consulting


RESOURCES DISCUSSED