Show notes
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Four Actionable Takeaways:
- Align on the problem and impact first, then start brainstorming root causes and solutions
- Build a problem identification chart with the problems, impacts, root causes of your ICP
- Talk to customers, become an expert. Why did they buy? What problems did you have?
- You need customers to agree to the problem they have and be willing to solve it with you.
Keenan’s Path to President’s Club
- Author of Gap Selling
- CEO @ A Sales Guy Consulting
RESOURCES DISCUSSED



