30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
8 (Sell): Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)
25 minutes Posted Jun 17, 2020 at 8:00 am.
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Kevin “KD” Dorsey teaches us to get prospects to admit to their problems without asking unnatural, off-putting questions. Killer questioning tactics while still sounding human.


Four Actionable Takeaways:

  • Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice.
  • Use a slight downtone when hearing the response to get prospects to lean in
  • Use bucket questions to get your prospect to agree to 1 of 2 problems they’re having
  • Use “I think this might make sense” before coming in hot with your value prop


KD’s Path to President’s Club

  • VP of Inside Sales @ PatientPop
  • Head of Sales Development & Enablement @ ServiceTitan
  • InsideSales Top 10 Sales Leader + Sales Development Executive of the Year


RESOURCES DISCUSSED