<p>Join me as we discuss what it means to have a growth mindset and how we can use it to develop tests that ultimately lead to an increase in revenue.</p> <p>Highlights include:</p> <ul> <li>A quick introduction to me and the show.</li> <li>What it means to have a growth mindset.</li> <li>Why having a growth mindset is essential to producing revenue as we create company initiatives and strategies.</li> <li>How we can apply a growth mindset.</li> <li>The 2 types of data we should look at when forming our growth hypotheses.</li> <li>The importance of "marrying" the sales, marketing, product, and customer success teams together.</li> <li>What you can expect from this show each week.</li> </ul>

The Customer-Centric Approach (pt. 1): Fundamentals

15-minute (or less) episodes on how you can drive growth in revenue for your business 1% or more at a time.

Listen. You’ve tried it all before. The ads, the webinars, the high on life (or something else) 16-year-old flipping that sign back and forth in front of your office—nearly beheading your hip new marketing intern on her way in. By now, you’re wondering what to try next in order to help your company grow. 

I’ve likewise had similar questions and have spent the last few years consuming every ounce of information I could on my quest for answers to growth. And, as an entrepreneurial growth marketer who has clients and companies to serve, I don’t have time to read 100+ books like I used to, or add to the 60+ marketing courses I’ve taken. 

I want to lend a humble hand and save you time throughout your day so that you can focus on taking the actions that will positively affect you and your organization.

This podcast is an attempt at being an idea bank from which marketers and founders of businesses of all sizes can draw from for inspiration and implementation—without having to spend countless overwhelming hours wading through and choosing from the mountains of good content out there.

Join me and my amazing guests as we share stories from our own professional lives and those of others as we attempt to navigate toward revenue and away from fluff.

The only thing we’re full of here is growth.

Braxton Wright, 
Growth Marketing Specialist

Disclosure: Everything we discuss here is based solely on our own experiences and our understanding and interpretation of those of others. I don't claim to hold all, or even any, of the answers you need in order to drive revenue. Growth is very specific to your own users/customers, market, and USP/UVP. 

Treat each episode as simply the foundation for a hypothesis to test with your own company and product/service. Remember, growth is a numbers game. The quicker and more data-backed questions we ask, hypotheses we form, and iterations we apply, the more success we will see.