15 Minutes of Genius
15 Minutes of Genius
Genius Juice
Episode 68.5 | Barry Turner | Lenny and Larry's
17 minutes Posted Nov 8, 2021 at 3:47 pm.
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In this episode, we interviewed Barry Turner, who's a fitness enthusiast. He began his career as an entrepreneur by making protein-rich muffins and other baked foods to help you perform better.

He founded the company in 1993, sold it in 2001, and then decided to acquire it back in 2007. That's when the cookie was introduced in 2007, and the company went on to a successful exit more recently. The cookie accounts for more than 75% of the company's overseas sales.

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