Alexandra has extensive experience with a variety of beverage companies, including Glaceau (Vitamin Water/SmartWater), Red Bull, Blue Print (Hain Celestial), and others.

She is the current CEO of ROAR Beverages, and in this interview, she talks about their brand repositioning, which focuses on hydration and electrolytes, as well as their new packaging. She recalls being on the ground in the early days of Red Bull, watching a modest company grow into a global force.