Recently re-branding from Macro Snacks to 'HA!' (aka Healthier Alternative)  Justin prides his business on being a nutrient dense snack that you can feel good about eating, where nutrition and taste meet.

Justin dives deep as to why his product is a true differentiation from others and what types of ingredients make his more macro nutrient dense.  It's always beneficial to hear right from the founder the inspiration as to why the re-branding occurred and what spurred this move.  Find it all out here for Episode 69 of 15 Minutes of Genius!