Welcome to the $100k Playbook with Mike Koziol
In this episode, I am breaking down the three core barriers that keep freelancers, consultants, and solo agency owners from scaling:
- Awareness gap: nobody knows you exist because you rely on word of mouth and avoid sharing wins.
- Offer presentation: you don’t make offers frequently (or elegantly) enough, fearing you’ll seem salesy.
- Offer–market misalignment: your offer doesn’t match what the market needs or is willing to pay.
Key takeaways:
- Fix awareness with consistent marketing and presence.
- Present offers often without being pushy—be elegant and clear.
- Ensure offer–market fit on both sides: clients get value worth the price, and the business earns sustainably.
Resources:
- Report with deeper details (see show notes)
- Free strategy sessions to apply these strategies to your business
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Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/
Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/
Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/
Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/
Please rate the podcast on Spotify and iTunes ❤️ and share with others
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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability