Welcome to the $100k Playbook with Mike Koziol

Most LinkedIn advice pushes content and chasing influencer comment sections. In this episode, I am breaking down a practical, principle-driven approach that actually drives business:

• Why DMs should be 70–80% of your effort
• How profile optimization and content support DM conversations
• Building know-like-trust the right way
• Thought leadership vs. hand-raising posts (and the lead quality trade-offs)
• Why awareness, clear offers, and asking for the sale matter
• Smart outreach that isn’t sleazy, plus how comments can mirror DMs publicly

If you’re a consultant, freelancer, or agency owner looking for clients on LinkedIn, this episode shows you where to focus and how to execute.

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Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

Please rate the podcast on Spotify and iTunes ❤️ and share with others

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability