Welcome to the $100k Playbook with Mike Koziol

Everyone wants to automate LinkedIn. But here's the truth: if you haven’t validated your outreach manually, you’re just scaling broken messaging. In this episode, I share why I don’t automate my DMs — and why real, manual conversations matter when you’re building a lean, high-profit solo business. AI is great — just not for this.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

Please rate the podcast on Spotify and iTunes ❤️ and share with others

Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability