Welcome to the $100k Playbook with Mike Koziol

Your best lead magnets and offers are probably already sitting in your client work — you're just not capturing them. In this episode, Mike walks through exactly how he uses Notion to document, productize, and repurpose everything he creates: from playbooks and offers to frameworks and client resources. You’ll learn how to build a content and asset engine that feeds your programs, books, and lead magnets — all while serving your existing clients. If you want to scale smarter, this episode is your blueprint.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability