Welcome to the $100k Playbook with Mike Koziol

Tired of spammy LinkedIn messages that feel like cold pitches in disguise? In this episode, Mike breaks down exactly what not to do when sending DMs — and what to do instead. Using a real-life (cringe-worthy) example, he shows how to build genuine connections, qualify leads properly, and only pitch when it makes sense. If you want to use DMs to book real calls without sounding desperate or awkward, this one’s a must-listen.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability