Here is the second part on "How to create a B2B Marketing Strategy in 6 Steps?" This is a step-by-step guide. In this episode we cover the final 3 milestones on your way to a better strategy paper. 

Step 4: Define the Customer Journey
Step 5: Create a Marketing Plan
Step 6: Make your results measurable 

Content:

• Recap on the first 3 steps
• No. 4 - Define Customer Journey
• No.5 - Create a Marketing Plan
• No.6 - Make results measurable
• Related Episodes