Well, working in the communications industry means managing brands. Every day, we partner with our clients to best position brands so that they stand out from the crowd and are seen as being relevant. Lately, we’ve been asked by some of these clients how best to promote themselves within their organisations. They are conscious that to succeed they need to manage the brand that is them-self. So, here are Hive’s 5 guiding principles to managing the brand ‘you’.