Understand Rel Canonical URL one last  URLs can have multiple variables and, in such situation, to avoid duplicity of the content, Google asks the webmaster to pick one URL. Canonical URL is chosen by the webmaster as the main URL   https://news.seoserviceinindia.co.in/canonical-urls-selection-and-suggestion-guide-by-google-webmasters/ 

 <!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->Considering the customers response to different industries and their services and an in-depth analysis of the patterns so derived, is the formula for gaining insight into Content marketing Trends in 2019-2020. 5 Content Marketing Trends in 2019 to 2020 - SEOServiceinIndia