Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.” Across industries, automation has become a key to success: Nearly 80 percent of top-performing companies have used marketing automation for more than two years, according to the research firm Gleanster. But automation isn’t reserved for big corporations. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list. When repetitive processes are automated, small business owners can instead devote time to the goals that really matter— like growing the business. In this episode, you’ll learn why capturing leas should— and can be automated, and how automating processes is easier than you might think. Listen on to discover how automation can benefit areas of your small business: leads, sales, e-commerce, customer service and engagement, events, and office management.