Over a decade ago, while guest lecturing on financial success at a nearby college, Bob conceived the idea of Uberdiscourse. He realized that meaningful political discussions could happen if politicians were excluded from the conversation. This led to The 3rd Side Convo, where they use the Uberdiscourse style, never mentioning politicians or their actions, making their discussions uniquely focused on ideas. Bob shared this concept with a friend who had a studio, and they recorded their first session the next day. They have been collaborating for the past five years.