This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to optimize for Mobile SEM. Below are Jason’s key takeaways.

1. Have mobile-specific content.
2. Speak to your mobile conversion process/website in your ad copy (if you have one). Use the magic words: From Your Phone
3. Spend less time on the how and what; sprinkle in some of the why.

Thanks for listening!