This week’s episode features Purna Virji and host Joseph Kerschbaum talking about the importance of (and how to collect) Qualitative Data. Below are Purna’s top tips. Be sure to check out her presentation available here.

1. Understand what you need to understand: what do you need to learn.
2. Run through your conversion funnel as if you were a customer.
3. Talk to Sales, customer reps, or customers themselves.
4. Identify standouts: top purchase triggers and test.
5. Prioritize your testing by cost vs. opportunity size.

That’s all for now, thanks for listening!