Influencer marketing is the hot topic in 2018 and that trend is only going to continue as more brands seek to engage consumers on social media and other platforms. But just because it is a growing trend, doesn't mean it deserves your budget dollars. In this episode, we'll break down what influencer marketing is and what to look out for when you get started. This includes:

• How to find influencers
• What to look for when choosing influencers
• What strategies work for influencer marketing

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