Show notes
In this episode of 360 Health Biz Podcast, we have long time blogger & acne coach turned brand & web designer, Tracy Raftl join us to talk about branding your business. Part of Tracy’s success when she started The Love Vitamin was showing her true self – which included being vulnerable and showing her struggles with her acne.
Many health coaches and practitioners think they need to be perfect in order to help others heal and in this episode, we learn that this is not the case. Showing your audience how you got to where you are (and how you continue to grow and heal) shows your true & most authentic self.
In this episode:
- Tracy’s journey from blogging to selling ebooks for adult acne
- Tracy’s journey from blogging to selling ebooks for adult acne
- showing your personality in your content
- colours & fonts that portray your personality
- the importance of showing vulnerability & struggles
- brands take time to take hold
- the importance of showing vulnerability & struggles
- brands take time to take hold
While your fonts & colours should depict your personality, branding is more than just the visuals. Your brand is your personality, your niche, your service, the way that you work with people. And the most important thing with branding is consistency – maintaining the same look & language on your website, your social media platforms, your videos and your programs & downloads.
Tracy Raftl got her start online in 2011 when she founded the super popular natural acne blog, The Love Vitamin. Now she helps unstoppable women brand themselves online, and builds them impactful, high-converting, personality-driven websites that make them feel confident to go to the next level in their business.
Tracy's FREEBIE: https://littlebeastdesign.com/brand-style-quiz/