Well friends, it’s been an amazing two years. When we met in 2018, we were newly in our businesses and wanted to share our journeys with you so you could learn from them. We've had some amazing guests on the show over the years and dove into some fantastic topics. Now with over 100 episodes under our belt we have some news to share. As we enter a new year we want to say farewell to 2020 in a big way! This isn’t the last from us but it is the last of the 360 Health Biz Podcast.  Take a listen on what we learned about ourselves and our businesses in 2020 and how we are applying that to 2021 and what that means for the 360 Health Biz Podcast. Happy new year!   Connect with us:  instagram.com/kendraperryinc instagram.com/bychristine_hansen

We can’t deny that 2020 was an absolute shit show and realistically, we still don’t really know what 2021 will bring. But we never know what will happen in the future (we sure as hell didn’t think all this would be happening!) If you're going to be a successful business owner, you have to run your business, despite the really intense things going on in your life and in the world. So that’s why we are sharing our tips on how to plan for next year. We discuss: The visual aspect of planning (yes, it involves highlighters) Why you should only focus on a few things a year Pity parties vs Resilience - which do you want? The benefits to being an online business The figureoutables moving forward Only you can determine how next year will play out. Only you can plan to make it the best year yet. You got this!

You’ve probably heard of SEO by now. But what does it actually mean and it is something you can do yourself? Usually these 3 little letters bring an overwhelming sense of terror to new business owners. Luckily, it really isn’t that scary when you know what you’re doing. And today we have Cinthia to help with the process. In today’s episode we are chatting with SEO goddess, Cinthia Pacheco about how you can integrate easy SEO methods into your blog posts, website and way of business.  We discuss: Why SEO is like a garden How you can show your professional authority for better rankings Why you need to have a blogging routine You don't need to be super tech techie to find keywords Simple tweaks to optimize your website   Cinthia is owner and founder of Digital Bloom IQ and is passionate about helping Health and Wellness businesses heal more of the world through SEO (Search Engine Optimization). After four years of corporate experience working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on her SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of the healing talents. When she’s not working, you can find her hanging out with her cats, dogs, & boyfriend outside or journaling on her couch. Grab Cinthia's Search Personas Worksheet: https://digitalbloomiq.com/searchpersonas Connect with Cinthia: ​Facebook - Digital Bloom IQ ​Instagram - @digitalbloomiq ​Podcast - Digitially Overwhelmed Connect with us: Instagram - @360healthbizpodcast Kendra Instagram - @kendraperryinc Christine Instagram - @sleeplikeaboss_

Before we dive in, we want to check in with you – how are you doing?   It would be a lie to say that we both haven’t had our moments of feeling burnt out, alone, and like we are losing our focusing.   So if you have felt that way at all in the last 9 months, you aren’t alone.   In today’s episode, we are sharing some things that we have found that have helped us cope with the current times.   This includes: Picking and choosing our news sources (if any) How to navigate social media (even when you use it for business) Our self-care practices The personal development realizations How to find human connection when socializing is not allowed   We know times are tough right now. And we just want to let you know it’s okay to have lazy days, or days when all you want to do is yell or scream or cry. Give yourself the time and space to do that and then figure out how you can go with the flow and get through all this. Connect with us: instagram.com/360healthbizpodcast   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

Looking to get more engagement on Instagram? This might help…   If you’re finding you’re putting out great Instagram posts but no one is reading them, there’s one really clear reason why…you’re opening line might stink!   Think about when you scroll through your own Instagram feed, what “stops the scroll” and makes you want to read more on a caption? Likely it’s a great photo and an enticing opening caption.   You’ll notice on Instagram that only the first line & a half show up and then there’s a “see more” function.   Tune into today’s Biz Bomb episode where Kendra shares some of her “scroll stopping headlines” to give you ideas on how you can change yours up and get the engagement you want!

In just a few short weeks we will be coming up on the biggest holiday in America. We’re talking about Black Friday. This day (which has now extended into Cyber Monday) is a great opportunity for online health coaches to your services!   But wait, did you say you don’t have anything to sell besides your one-on-one services? Hold up!   We thought you might say that – which is why we put this episode together for you!   In today’s episode we are going to discuss all the great ways you can sell on Black Friday without having to discount your one-on-one services.   Today’s episode includes: how to sell your free opt-ins (and get money for them!) easy ways you can create special Black Friday products with stuff you already have why discounting isn’t the way to go and what to do instead how to sell something on Black Friday that you haven’t launched yet marketing strategies for selling on Black Friday so that you’re actually seen Visit 360healthbizpodcast.com/episode99 for show notes If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist   Connect with us: instagram.com/360healthbizpodcast 360healthbizpodcast.com/kit   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

What do you do when you’re on a sales call and the potential client says “I’m so sorry but I just can’t afford you”?? Do you hang up and go cry in the shower?   The old you may have done this (we definitely did this when we were starting out), but the new you who handles your business like a champ knows exactly what to do!   In today’s Biz Bomb episode, Christine is sharing her secret weapon in any sales call – the back pocket offer.   Tune in and learn about two ways you can offer someone something that will make you money, still keep your calendar open AND get a new client. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist Connect with us: instagram.com/360healthbizpodcast 360healthbizpodcast.com/kit   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

You’ve nailed down your niche client (thanks to our last episode)! Congratulations – a gold star for you! But now that you know who your client is, how do you actually talk to them?   In today’s episode of the 360 Health Biz Podcast, we are talking about how to keep your brand messaging consistent, authentic, and engaging to your ideal client.   In this episode we discuss: -       Brand consistently is key, even down to how you dress -       Creating your messaging means you need to do some investigation on yourself -       You are your brand, you are your person! -       The hardest part of being in business isn’t business itself -       Entrepreneur vs Intrepreneur -       How to tie everything back to your niche This is part 2 of our 2-part niching series! If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist Connect with us: instagram.com/360healthbizpodcast 360healthbizpodcast.com/kit   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

If you’ve scrolled through Instagram lately, there may be a new feature that has caught your eye. In today’s Biz Bomb, Kendra is sharing why you may want to consider adding a Instagram Reel to your content strategy.   Tune into this episode to hear where Instagram Reels is right for you! If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist Connect with us: instagram.com/360healthbizpodcast 360healthbizpodcast.com/kit   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_

Pop Quiz: is where someone lives and their gender, considered niching down? If you answered yes, you DEFINITELY need to listen to this episode. We are talking about nailing down your niche.  By the end of this episode, you should be able to say what you do in one sentence: what you do and who you work with, and have no followup questions. In this episode we discuss: Why your client doesn’t understand your niche The biggest myth when it comes to niching (and how we de-bunk it!) 3 steps to creating a kickass niche profile Why talking to everyone means you’re talking to no one What is keeping your client awake at night This is part 1 of 2 episodes about niching your client down! In two weeks we will share how to create messaging to your ideal client. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist Connect with us: instagram.com/360healthbizpodcast 360healthbizpodcast.com/kit   instagram.com/kendraperryinc instagram.com/sleeplikeaboss_