Show notes
We are stepping in the unknown, confusing (to some) and taboo territory on today’s 360 Health Biz Podcast! We have Alison Gordon, CEO of 48North Cannabis Corp. to talk about, you guessed it – cannabis!
In America, cannabis is federally illegal but at state level (in some states) medical cannabis is legal. In Canada however, cannabis became legal across the nation in October of 2018 and edibles became legal in October 2019. However, there's a lot of regulatory work that still needs to be done in Canada and the US.
In America, cannabis is federally illegal but at state level (in some states) medical cannabis is legal. In Canada however, cannabis became legal across the nation in October of 2018 and edibles became legal in October 2019. However, there's a lot of regulatory work that still needs to be done in Canada and the US.
Depending on your interest and involvement in cannabis, there are areas that are black and white, gray, and frankly…green.
In this episode we discuss:
- legalization and licensing of cannabis in Canada vs America
- what is vaping and is it legal?
- marketing around public opinion
- how to work around marketing cannabis restrictions
- organic cannabis and regulation around quality
- illegal dispensaries vs legal licensed dispensaries
- medical conditions that have seen positive impact from cannabis use
- public perception: why alcohol is accepted by cannabis isn’t
In this episode we discuss:
- legalization and licensing of cannabis in Canada vs America
- what is vaping and is it legal?
- marketing around public opinion
- how to work around marketing cannabis restrictions
- organic cannabis and regulation around quality
- illegal dispensaries vs legal licensed dispensaries
- medical conditions that have seen positive impact from cannabis use
- public perception: why alcohol is accepted by cannabis isn’t
We learned a lot from Alison in today’s episode and we hope you do too!
Alison Gordon - CEO 48North Cannabis Corp. Alison is a veteran of the Canadian cannabis industry, bringing unique experience and relationships to her role as co-chief executive officer of 48North. A skilled marketer, she is celebrated for her ability to shift public opinion and consumer behaviour and has been named one of Canada’s Top 10 Marketers by Marketing magazine. As co-founder of Rethink Breast Cancer, Alison is credited with growing a new generation of young breast cancer supporters, compelled by her ground-breaking communication and pharmaceutical expertise in the health-care realm. Today, Alison is applying her skills to 48North’s business plan in this new era of the cannabis industry. She is on the board of directors for the Cannabis Canada Council.
Connect with Allison on Instagram: @cannabisculturist
Connect with us on social:
@kendraperryinc
@sleeplikeaboss_
