Mary Ann Brennan joins Blair and Leah to discuss the transformed procurement professional and the journey from cost saver to value creator. Blair Enns <a href="https://www.winwithoutpitching.com/">https://www.winwithoutpitching.com/</a> <a href="https://twitter.com/blairenns">https://twitter.com/blairenns</a> <a href= "https://ca.linkedin.com/in/blairenns">https://ca.linkedin.com/in/blairenns</a> Leah Power <a href="https://theica.ca/">https://theica.ca/</a> <a href= "https://www.linkedin.com/company/institute-of-canadian-agencies"> https://www.linkedin.com/company/institute-of-canadian-agencies</a> <a href= "https://www.linkedin.com/in/leah-power-she-her-3486998/"> https://www.linkedin.com/in/leah-power-she-her-3486998/</a> Mary Ann Brennan <a href="https://www.linkedin.com/in/maryabrennan/">https://www.linkedin.com/in/maryabrennan/</a> ProcureCon Marketing <a href="https://procurecondm.wbresearch.com/">https://procurecondm.wbresearch.com/</a>

The Truth About RFPs w/ Enrique Cordero

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"