Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.
Blair Enns
https://www.winwithoutpitching.com/
https://ca.linkedin.com/in/blairenns
Leah Power
https://www.linkedin.com/company/institute-of-canadian-agencies
https://www.linkedin.com/in/leah-power-she-her-3486998/
The Innoficiency Problem
https://www.winwithoutpitching.com/the-innoficiency-problem/
Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerthhttps://www.goodreads.com/book/show/19660676-buying-less-for-less
Holding Opposite Perspectives In a Healthy Tension
https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension
Nick Skillicorn
https://www.ideatovalue.com/author/nickskillicorn/
Clayton Christensen
https://www.christenseninstitute.org/disruptive-innovations/