Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow.  Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode. Blair Enns <a href="https://www.winwithoutpitching.com/">https://www.winwithoutpitching.com/</a> <a href="https://twitter.com/blairenns">https://twitter.com/blairenns</a> <a href="https://ca.linkedin.com/in/blairenns">https://ca.linkedin.com/in/blairenns</a>   Leah Power <a href="https://theica.ca/">https://theica.ca/</a> <a href= "https://www.linkedin.com/company/institute-of-canadian-agencies"> https://www.linkedin.com/company/institute-of-canadian-agencies</a> <a href= "https://www.linkedin.com/in/leah-power-she-her-3486998/"> https://www.linkedin.com/in/leah-power-she-her-3486998/</a>

The Innoficiency Problem

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"