We chat with the CEO of <a href="https://leadsift.com/">Leadsift</a>, Tukan Das. Leadsift helps B2B companies identify more relevant leads based on intent data. Tukan talks about the three ways that you can check that your marketing strategy is targeting the right people. As per usual, we finish with some graduate advice.

Using Traditional Marketing Channels In A Digital World | Geoff Crain From Kingstar Media | 20 Minute Marketing #16

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.

Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!