We chat with Laura Hogan from <a href="http://jellybeanagency.co.uk/">JellyBean Agency</a>. Laura has extensive knowledge of pay-per-click advertising and we talk about some of the best ways to approach competitor bidding. &nbsp;We finish the episode with some general Google Ads tips and Laura also shares her graduate advice.

Checking Your Marketing Strategy Targets The Right People | Tukan Das From Leadsift | 20 Minute Marketing #15

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.

Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!