20 Mile March Podcast
20 Mile March Podcast
Gabriel Hershberger
TMM008: Daniel Hicks – Poster Child for the 20 Mile March
32 minutes Posted Sep 29, 2017 at 11:44 pm.
Friendly niche. All microbreweries want to help each other out.
How Daniel contacted the market (E-mails scraped from brewery association)
How Daniel caught the entrepreneurship bug
Daniel finds the core problem/idea
Don’t get too big. It’s hard to execute the idea when you have no money.
How he built the MVP.
Found his developer was already his roommate
Customers were told that he will fix the problems they find in the software
Daniel sends 10-20 e-mails a day and chips through his list of 6,000 brewers
Daniel’s lead gen funnel = FB ad > email optin > PDF > teaching sequence
Scaling problems
Daniel likes to respond to customer emails in 2-3 minutes
How Daniel will expand into the related wine/spirit markets
The longterm vision of his company
Joy from simply doing what you want to do.
Keep it practical yet fun
The biggest struggle has been just to keep going even on tough days
The habits that Daniel kept while working a full time job
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32:34
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Show notes
Daniel Hicks is the founder of TTB Tamer, which is a software that helps microbreweries report their tax obligations. His software helps track the amount of alcohol a brewer produces and creates all the forms to be sent into the government. I was impressed at how Daniel followed the formula from The Foundation and (surprise! It works…) ended up creating a SaaS. I think the biggest takeaway for me was his persistence and single-minded focus. He wanted to create a SaaS that helped microbreweries and didn’t stop moving forward. Daniel could have quit so many times, but he didn’t, and so he has a company now and he was able to quite his day job.
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Links:
Daniel Hicks [email protected]
Website http://www.ttbtamer.com/
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