Ashley chats with Aaron Orendorff, Head of Marketing at Recart, about understanding the wider ecosystem of a business rather than just marketing's part. In other words, marketing's role doesn't stop after you gather the lead's information!

Aaron taps into his previous experience as the VP of Marketing at Common Thread Collective, an ecommerce growth agency. And, his time as the Editor in Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks.

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