
Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how:
Community marketing is a way to both give and get
Zoe's vision for the future of "go to network" marketing
A breakdown of the difference in terms: Influencer, Advisor, Evangelist
Marketing mindset in the face of a newly-raised funding round
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Sep 18, 2023
33 min

Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/
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Sep 10, 2023
29 min

AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways?
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Sep 4, 2023
7 min

Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about:
- How burning the candle at both ends can either leave you burnt out... or with your inspiration lit
- Who we are at our core - and then history and stories that shape us as people and marketers
- How Maslow's Hierarchy applies to us in our own marketing roles
- How being unique lets you align with your customer in the best way
Also mentioned:
Song of Significance - the latest from Seth Godin: https://seths.blog/song/
Audience Plus: www.audienceplus.com
A marketing mess (including a no-show celebrity) that will inspire you to persevere in the face of unexpected challenges!
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Sep 3, 2023
52 min

Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us.
Want more info? Get in touch via the website (www.2pizzamarketing.com) or [email protected]
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Aug 29, 2023
3 min

Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public!
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Aug 28, 2023
24 min

Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring together all things 2PM in 2023 and beyond. We've met incredible marketers over the last year so we want to keep inviting more marketers to the 2PM community and podcast. Take a look and let us know what you think! We're open for feedback.
Check it out for yourself at www.2PizzaMarketing.com
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Aug 22, 2023
5 min

Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenting even after you get the sales lead.
In this episode:
https://www.linkedin.com/in/trinitynguyen/
User Gems (usergems.com)
Descript (descript.com)
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Aug 21, 2023
46 min

Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code...
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Aug 14, 2023
29 min

In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing.
In the episode:
The Mental Selling Podcast: https://www.integritysolutions.com/resources/mental-selling-sales-podcast/
Headline Analyzer: https://coschedule.com/headline-analyzer
Integrity Solutions: integritysolutions.com
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Aug 8, 2023
37 min
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